What’s Next? Breaking Down the Predictions for Design Trends in 2016

As we near the end of 2015, web design blogs are a-flutter over what they predict will be the hippest, coolest things in web design next year. While there is rarely full and total consensus, there are a few trends that seem to be permeating across the blogosphere and are worth taking a deeper look… … Continue reading What’s Next? Breaking Down the Predictions for Design Trends in 2016

Designing For The End-User – Why is Site Usability so Important?

We’ve talked about the “pretty” things, typography, colour and imagery – but the reality is in our business that none of these pretty things mean much of anything if the site we design is unusable. But what does that mean? What really is usability? And why is it important? Let’s start with the basics. Usable … Continue reading Designing For The End-User – Why is Site Usability so Important?

Typography – The Secret Garden of Web Design

One of the greatest travesties I see in design is the dis-use and mis-use of fonts (heretofore known as typography) in web design. Working in our market, all-too-often we settle on the tried and overused basics of type within our designs. Arial, Verdana, and Times New Roman have been used ad-nauseum since the dawn of … Continue reading Typography – The Secret Garden of Web Design

What Colour Should I Use on my Site? The Answer Isn’t as Clear as You May Think…

We’ve talked about photography use in site design and how it visually aligns a business to its’ end-user and can visually establish a narrative of the firm and how it operates and works with clients. But that’s only the beginning of the story… As designers, we’re looking to craft cohesive messaging through multiple channels and … Continue reading What Colour Should I Use on my Site? The Answer Isn’t as Clear as You May Think…

Should my Client use Custom Photography? Yes, Please!

In my last blog post, I began to address the use of custom, client-supplied photography for our sites. The why of it is really quite simple – personal photos establish authenticity, connects end-users to the brand, and builds trust with end users in a way that no stock image can. Not to mention that custom … Continue reading Should my Client use Custom Photography? Yes, Please!

All About the Photos: To Stock or Not to Stock

I can’t tell you the number of times I’m asked to talk about photo use on websites. What’s better – stock images or client-supplied images? Abstract or realistic? Should I use that mangled car on my auto accident page? There are as many schools of thought for image use on sites as colour, placement of … Continue reading All About the Photos: To Stock or Not to Stock