Designing For The End-User – Why is Site Usability so Important?

We’ve talked about the “pretty” things, typography, colour and imagery – but the reality is in our business that none of these pretty things mean much of anything if the site we design is unusable. But what does that mean? What really is usability? And why is it important? Let’s start with the basics. Usable … Continue reading Designing For The End-User – Why is Site Usability so Important?

Typography – The Secret Garden of Web Design

One of the greatest travesties I see in design is the dis-use and mis-use of fonts (heretofore known as typography) in web design. Working in our market, all-too-often we settle on the tried and overused basics of type within our designs. Arial, Verdana, and Times New Roman have been used ad-nauseum since the dawn of … Continue reading Typography – The Secret Garden of Web Design