River City Rhythm – Merchandising

After a season of sales in which my goal was merely to get a feel for what would (or more importantly would not) sell to the RCR fan-base, I was given the go-ahead to “play with the brand” and expand on the original logo within our merchandise. In addition to this, I;

  • Refined the available products (adding some much-asked-for accessories, like a Corps Bear and youth tees)
  • Expanded the color palette
  • Added in Square retail to maintain and track our inventory as well as streamline our sales process
  • Updated the layout of our merchandise tent, which is brought to competition venues throughout the summer

These updates, brought about a 260% increase in sales from the 2016 to 2017 seasons.

Photo of the 2017 RCR Merchandise Booth Photo of the 2017 RCR Merchandise Booth Photo of the 2017 RCR Merchandise Photo of the 2017 RCR Merchandise Photo of the 2017 RCR Merchandise

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s