photo of the Smith Jadin Johnson website homepage banner


This was an online rebranding project for a multi-city law firm, looking to completely update their look from what was online. The firm felt that the previous visual narrative didn’t fit the firm’s legal acumen and visual style of the firm’s partners. The firm also felt that their previous site didn’t have enough drama and visual punch, given the bold colors of their red-hued logo.

The firm had also been a previous client of FindLaw, who had not been happy with the design we’d given them prior to their departure, so the overall directive was to really wow this firm with something very “design forward” and visually strong to impress them into re-establishing faith in what FindLaw could offer. We discussed the possibility of using a “hipster” vibe to visually define the firm within the Minneapolis and Denver markets, both locations that embody that feel in the culture. It was with this goal in mind that I began designing a site that included the following:

  • Update the font faces to better play along with the firm’s branding font
  • Employ a color scheme that feels masculine while not alienating a female demographic
  • Employ practice-related images that bridges the gap between the custom firm photos and relevant practice area body copy
  • Employ a navigation structure that would translate well from desktop to mobile environments
  • Implement a flow that uses texture and elements that pick up on the cultural vibes of both the Minneapolis and Denver markets

This site was awarded with a 2019 Hermes Creative Award (FindLaw)

Screenshots of the Smith Jadin Johnson website from several screen sizes.

View the full site at Smith Jadin Johnson »

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